In 2010, Japan's currency situation was dominated by the persistent challenge of
yen appreciation. The year was marked by the yen reaching a 15-year high against the U.S. dollar, with the exchange rate breaching the ¥80/$ level. This surge was driven by Japan's status as a safe-haven currency; amid global economic uncertainty following the 2008 financial crisis, investors flocked to the yen, which was perceived as stable despite Japan's own domestic economic struggles. The strong yen severely threatened the country's export-dependent economy, as it made Japanese goods like cars and electronics more expensive overseas and eroded the repatriated profits of corporate giants such as Toyota and Sony.
The Japanese government and the Bank of Japan (BOJ) responded with a series of direct and unprecedented interventions. In September, for the first time in six years, Japan unilaterally sold yen in the foreign exchange market to weaken its value. This was followed by a major coordinated intervention with other G7 nations in March 2011, just as the year ended. Concurrently, the BOJ maintained an ultra-loose monetary policy, having already cut its benchmark interest rate to virtually zero (0.1%) and introduced comprehensive quantitative easing measures to combat deflation and curb the yen's rise.
This currency environment existed within a broader context of economic stagnation and deflationary pressure, a period often referred to as the "Lost Decades." Despite the strong yen, domestic demand remained weak, and consumer prices continued to fall. The government's efforts in 2010 thus represented a tense balancing act: fighting deflation with massive monetary stimulus while simultaneously attempting to directly manipulate the exchange rate to protect its vital export sector, highlighting the profound difficulties of managing a currency whose strength was both a symptom of global instability and a direct threat to national economic recovery.