In 1985, the Swiss franc was a currency defined by its traditional strengths: stability, low inflation, and safe-haven status. This reputation was built on Switzerland's political neutrality, robust banking sector, and a conservative monetary policy historically anchored by gold reserves. However, the decade's early years presented challenges. The global recession of the early 1980s and a significant appreciation of the franc in the late 1970s had hurt Swiss export competitiveness, leading to economic stagnation and rising unemployment. The Swiss National Bank (SNB) faced the difficult task of balancing its core mandate of price stability with the need to support the domestic economy.
Monetary policy during this period was in a transitional phase. The SNB had officially abandoned a fixed exchange rate regime in 1973, but it still actively managed the franc's value through foreign exchange interventions and interest rate adjustments. The primary monetary target was the growth of the monetary aggregate M1 (central bank money). In 1985, the SNB was cautiously easing its policy; it reduced its discount rate in March and again in September, aiming to stimulate lending and economic activity. Inflation was minimal, hovering around 1%, which provided room for these accommodative measures without threatening price stability.
The year 1985 set the stage for a significant shift that would follow. While the immediate focus was on combating economic weakness, the strong franc's persistent pressure on exporters highlighted a structural tension that would define Swiss monetary policy for decades to come. This period reinforced the understanding that the franc's safe-haven appeal could lead to damaging overvaluation during times of international uncertainty, a dilemma that would eventually lead to more explicit exchange rate management, most notably the temporary peg to the euro introduced in 2011. Thus, 1985 represents a point where traditional Swiss monetary orthodoxy began to grapple with the increasing forces of financial globalization.